Foundation
One-time setup or improvement. An agreed, functioning setup and practical handover. Keep what works; a rebuild is only recommended when needed.
2026
Internal fintech brand & product concept
Client
Lumera internal project — Sentri
Year
2026
Industry
Fintech / SaaS
Duration
Brand, website & product experience: 2026
Website Link
Overview:
Sentri is an internal Lumera fintech concept exploring a connected brand, marketing website and product experience. It demonstrates positioning, identity, website design, interface direction, dashboard UX and information architecture. The concept centres on the promise “Your finances, simplified.” The website and interface use consistent visual direction and clear language to explore budgeting, spending, balances and cash flow. This study shows the creative work delivered rather than a paid-client engagement or verified commercial performance.
Challenges:
Personal-finance products have to present dense, sensitive information without making users feel overwhelmed. Sentri needed to establish trust quickly, communicate the value of an unfamiliar platform, and turn multiple financial categories into a hierarchy that could be understood at a glance. The product also had to feel useful before a user explored every feature. We addressed that through a summary-first dashboard, consistent card and chart patterns, plain-language labels, calm color usage, and progressive depth across cash flow, transactions, budgets, accounts, goals, bills, and investments. The marketing experience mirrors that clarity with outcome-led messaging and focused feature explanations.
Conclusion:
The finished work gives Sentri a cohesive fintech identity and a connected experience across its brand, marketing website, and product interface. The system brings together positioning, acquisition messaging, interface design, dashboard UX, and information architecture. The result is a clearer product story and a more credible customer journey, with each touchpoint reinforcing the same calm, approachable promise.
How to work with Lumera
Setup, focused support, or a broader growth system.
We assess your existing website, marketing and lead handling before recommending the work. You can begin with monthly support when your foundation is ready.
Growth Partner
Focused monthly work across selected channels, supported by content, creative, tests and follow-up. A performance scorecard informs the next cycle.
Full Growth System
Broader monthly coordination across the four relevant service pillars and agreed engines. Setup gaps, responsibilities and delivery limits are defined.
Optional engines, added where they fit.
Add focused systems when they support the plan. Essential lead capture and basic follow-up can be part of the agreed core scope.
Identify the right accounts and people, then prepare a relevant audience and outreach plan.
Run a defined outreach programme with agreed channels, volumes, reply handling and responsibilities.
Add deeper nurture, routing or AI-supported workflows when the customer journey needs them.
Reconnect with past inquiries and customers through win-back, repeat-purchase and referral activity.
Engine setup and ongoing operation are scoped separately where needed. We agree who operates the system, handles replies and owns each next step. Fees, timing, software and usage costs are documented before work starts. Full Growth System has a defined scope; it does not include unlimited work.
Discuss your goals on a free growth call →