Foundation
One-time setup or improvement. An agreed, functioning setup and practical handover. Keep what works; a rebuild is only recommended when needed.
// Google Ads Management · Washington, DC
Google Ads management in Washington, DC for qualified local leads.
Search campaigns, landing pages, tracking, and follow-up built to turn high-intent searches into qualified leads.
DMV-based · Serving businesses across the United States and globally
// What Lumera builds
- Search campaign structure
- Landing page and offer alignment
- Conversion tracking and reporting
How to work with Lumera
Setup, focused support, or a broader growth system.
We assess your existing website, marketing and lead handling before recommending the work. You can begin with monthly support when your foundation is ready.
Growth Partner
Focused monthly work across selected channels, supported by content, creative, tests and follow-up. A performance scorecard informs the next cycle.
Full Growth System
Broader monthly coordination across the four relevant service pillars and agreed engines. Setup gaps, responsibilities and delivery limits are defined.
Optional engines, added where they fit.
Add focused systems when they support the plan. Essential lead capture and basic follow-up can be part of the agreed core scope.
Identify the right accounts and people, then prepare a relevant audience and outreach plan.
Run a defined outreach programme with agreed channels, volumes, reply handling and responsibilities.
Add deeper nurture, routing or AI-supported workflows when the customer journey needs them.
Reconnect with past inquiries and customers through win-back, repeat-purchase and referral activity.
Engine setup and ongoing operation are scoped separately where needed. We agree who operates the system, handles replies and owns each next step. Fees, timing, software and usage costs are documented before work starts. Full Growth System has a defined scope; it does not include unlimited work.
Discuss your goals on a free growth call →// The approach
A clear scope before campaigns go live.
The proposal defines campaign setup, service areas, landing-page work, tracking, reporting, and ongoing management. Advertising spend is separate from management fees. Access and ownership are agreed before launch.
Measure qualified inquiries, not just clicks.
We distinguish form submissions and phone inquiries from booked appointments and won customers. Where your CRM supports it, the plan includes connecting those later outcomes to the campaign so optimization follows lead quality.
Start with search intent.
We map keywords around the services people are actively looking for, then separate urgent commercial searches from research queries so budgets stay focused on opportunities that can convert.
Connect clicks to follow-up.
A strong campaign still loses money if leads are slow to respond to. Lumera looks at the full path from keyword to page to form to CRM response so qualified leads do not fall through the cracks.
// DMV market expertise
Lumera is DMV-based and works with businesses across Washington, DC, Northern Virginia, and Maryland, as well as across the United States and globally.
We shape google ads management around competitive local searches, regional buyer expectations, and the way customers compare nearby providers.
// Outcomes
- Better lead quality
- Cleaner spend visibility
- Faster learning from campaigns
// FAQ
Is advertising spend included in the management fee?
Advertising spend and management fees are separate. We document both, along with any landing-page, creative, or tracking work, before you commit.
What should I bring to the first call?
Your website, service area, priority services, and any available lead or campaign data. We use the call to identify the most useful account and booking-path checks.
Can you audit an existing Google Ads account?
Yes. We review campaign structure, search terms, conversion tracking, landing pages, budget allocation, and lead quality.
Do you build landing pages too?
Yes. Lumera can build or improve landing pages so campaigns have a stronger post-click experience.
What budget should a local business start with?
It depends on the market and cost per click, but most service businesses need enough budget to gather meaningful conversion data before judging performance.
Practical guides for your next decision
Use these checklists to understand the work, compare options, and prepare useful questions before a call.
// Ready to grow?
Book a free 30-minute call to discuss your website, search visibility, and booking path. We will identify the next checks worth prioritizing. No quiz required.