Foundation
One-time setup or improvement. An agreed, functioning setup and practical handover. Keep what works; a rebuild is only recommended when needed.
// Pillar 01 · Growth Marketing & SEO
Growth marketing and SEO that connect attention to customers.
Google and Meta ads, local SEO, AI search visibility, email and SMS, outbound, and conversion testing connected to landing pages and follow-up. Based in DC, serving businesses nationwide.
DMV-based · Serving businesses across the United States and globally
How to work with Lumera
Setup, focused support, or a broader growth system.
We assess your existing website, marketing and lead handling before recommending the work. You can begin with monthly support when your foundation is ready.
Growth Partner
Focused monthly work across selected channels, supported by content, creative, tests and follow-up. A performance scorecard informs the next cycle.
Full Growth System
Broader monthly coordination across the four relevant service pillars and agreed engines. Setup gaps, responsibilities and delivery limits are defined.
Optional engines, added where they fit.
Add focused systems when they support the plan. Essential lead capture and basic follow-up can be part of the agreed core scope.
Identify the right accounts and people, then prepare a relevant audience and outreach plan.
Run a defined outreach programme with agreed channels, volumes, reply handling and responsibilities.
Add deeper nurture, routing or AI-supported workflows when the customer journey needs them.
Reconnect with past inquiries and customers through win-back, repeat-purchase and referral activity.
Engine setup and ongoing operation are scoped separately where needed. We agree who operates the system, handles replies and owns each next step. Fees, timing, software and usage costs are documented before work starts. Full Growth System has a defined scope; it does not include unlimited work.
Discuss your goals on a free growth call →// What's inside this pillar
Paid Meta & Google Ads
Search campaigns built on real buyer intent and social campaigns built on creative testing. Structured accounts, honest tracking, and budgets focused on searches and audiences that can convert.
Local SEO & Google Business Profile
Service pages, Google Business Profile optimization, review workflows, and technical SEO shaped around how nearby customers search.
AI search visibility & outbound
Useful answer-focused content and structured service information support AI search visibility. Client outbound adds researched prospecting, messaging, and follow-up under an agreed scope.
// The process
Step 01
Growth audit
We map where leads come from, where they stall, and what each channel actually costs.
Step 02
Channel strategy
Budget and priorities across search, social, local, and lifecycle, based on your math, not trends.
Step 03
Launch & test
Campaigns, landing pages, and tracking go live with a clear testing roadmap.
Step 04
Improve what works
Ongoing optimization and clear reporting focused on lead quality, conversion, and booked opportunities.
// What you get
- Campaign strategy & account structure
- Ad creative & copy testing
- Landing pages & conversion tracking
- Local SEO & GBP optimization
- AEO content, outbound & reporting
// FAQ
What budget do we need for paid ads?
The right starting budget depends on search demand, competition, cost per click, conversion rate, and customer value. We scope the recommendation around your acquisition math before launch.
SEO or paid ads first?
Often both: paid can create near-term visibility while local SEO compounds over time. If budget forces a choice, we recommend a starting point based on your sales cycle, market, and competition.
Do you build the landing pages too?
Yes. Landing-page improvements, forms and tracking can be included where needed, with the deliverables agreed before work begins.
How do you report results?
We report on cost per lead, lead quality, and booked calls. When CRM and revenue data are available and included in scope, reporting can connect marketing activity to downstream outcomes.
// Go deeper
Looking for a specific channel? These focused pages go deeper:
Explore the other pillars
// Ready to grow?
Take the free Growth Audit to identify likely gaps, or book a call to discuss what Lumera would prioritize first.