// Pillar 01 · Growth Marketing & SEO

Growth marketing and SEO that connect visibility to booked clients.

Data-driven acquisition across Google Ads, Meta Ads, local SEO, and email, connected to landing pages and follow-up to reduce friction between click and booking.

Build my growth plan Take the Free Growth Audit

DMV-based · Serving businesses across the United States and globally

// What's inside this pillar

Everything growth marketing & seo covers at Lumera.

Paid Meta & Google Ads

Search campaigns built on real buyer intent and social campaigns built on creative testing. Structured accounts, honest tracking, and budgets focused on searches and audiences that can convert.

Local SEO & Google Business Profile

Service pages, Google Business Profile optimization, review workflows, and technical SEO shaped around how nearby customers search.

Email, SMS & affiliate campaigns

Follow-up sequences, promotions, and referral systems that turn your existing list and past leads into repeat revenue instead of letting them go cold.

// The process

From first conversation to a working system.

Step 01

Growth audit

We map where leads come from, where they stall, and what each channel actually costs.

Step 02

Channel strategy

Budget and priorities across search, social, local, and lifecycle, based on your math, not trends.

Step 03

Launch & test

Campaigns, landing pages, and tracking go live with a clear testing roadmap.

Step 04

Improve what works

Ongoing optimization and clear reporting focused on lead quality, conversion, and booked opportunities.

// What you get

Deliverables you can point to, every month.

  • Campaign strategy & account structure
  • Ad creative & copy testing
  • Landing pages & conversion tracking
  • Local SEO & GBP optimization
  • Email/SMS sequences & reporting

// FAQ

Common questions about growth marketing & seo.

What budget do we need for paid ads?

The right starting budget depends on search demand, competition, cost per click, conversion rate, and customer value. We scope the recommendation around your acquisition math before launch.

SEO or paid ads first?

Often both: paid can create near-term visibility while local SEO compounds over time. If budget forces a choice, we recommend a starting point based on your sales cycle, market, and competition.

Do you build the landing pages too?

Yes. Campaigns are only as good as the page after the click, so landing pages, forms, and tracking are part of the system.

How do you report results?

We report on cost per lead, lead quality, and booked calls. When CRM and revenue data are available and included in scope, reporting can connect marketing activity to downstream outcomes.

// Ready to grow?

One pillar or the whole system: let's map it.

Take the free Growth Audit to identify likely gaps, or book a call to discuss what Lumera would prioritize first.

Take the Free Growth Audit Book a Free Growth Call