// Pillar 02 · Growth Marketing

Growth marketing with paid ads, local SEO, and campaigns that compound.

Data-driven acquisition across Google Ads, Meta Ads, local SEO, and email — connected to landing pages and follow-up so leads convert instead of leaking.

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Based in Washington, DC · Serving DC, Maryland & Northern Virginia

// What's inside this pillar

Everything growth marketing covers at Lumera.

Paid Meta & Google Ads

Search campaigns built on real buyer intent and social campaigns built on creative testing. Structured accounts, honest tracking, and budgets focused on searches and audiences that can convert.

Local SEO & AEO optimization

Service pages, Google Business Profile, reviews, and technical SEO shaped around how nearby customers search — plus answer-engine optimization for how AI assistants now recommend businesses.

Email, SMS & affiliate campaigns

Follow-up sequences, promotions, and referral systems that turn your existing list and past leads into repeat revenue instead of letting them go cold.

// The process

From first conversation to a working system.

Step 01

Growth audit

We map where leads come from, where they stall, and what each channel actually costs.

Step 02

Channel strategy

Budget and priorities across search, social, local, and lifecycle — based on your math, not trends.

Step 03

Launch & test

Campaigns, landing pages, and tracking go live with a clear testing roadmap.

Step 04

Scale what works

Weekly optimization and monthly reporting on cost per lead and booked calls.

// What you get

Deliverables you can point to, every month.

  • Campaign strategy & account structure
  • Ad creative & copy testing
  • Landing pages & conversion tracking
  • Local SEO & GBP optimization
  • Email/SMS sequences & reporting

// FAQ

Common questions about growth marketing.

What budget do we need for paid ads?

Enough to gather meaningful conversion data — usually a few thousand per month per channel in competitive DC-area markets, but we scope it to your cost per acquisition math first.

SEO or paid ads first?

Often both: paid creates near-term leads while local SEO compounds. If budget forces a choice, we pick based on your sales cycle and competition.

Do you build the landing pages too?

Yes. Campaigns are only as good as the page after the click, so landing pages, forms, and tracking are part of the system.

How do you report results?

Cost per lead, lead quality, and booked calls — connected to your CRM so you see revenue impact, not just clicks.

// Ready to grow?

One pillar or the whole system — let's map it.

Take the free Growth Audit to see where leads are leaking, or book a call and we’ll tell you exactly what we’d fix first.

Take the Free Growth Audit Book a Free Strategy Call