// Pillar 01 · Social Media

Social media services that turn attention into booked clients.

Full-service social: strategy, content production, community management, and reporting — built as one system your business can actually sustain.

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Based in Washington, DC · Serving DC, Maryland & Northern Virginia

// What's inside this pillar

Everything social media services covers at Lumera.

Account & community management

Daily publishing, comment and DM handling, and audience engagement handled by people who understand your offer. Your accounts stay active and responsive without pulling your team away from the work.

Short-form content creation

Reels, TikToks, and Shorts planned around what buyers actually search and ask. We handle concepts, scripts, editing direction, captions, and posting cadence so content ships consistently.

Influencer & UGC coordination

Creator sourcing, briefs, usage rights, and content pipelines that give you authentic proof at scale — content that also feeds your ads and website.

// The process

From first conversation to a working system.

Step 01

Audit & positioning

We review your accounts, competitors, and offer to find the angles worth owning.

Step 02

Content system

Pillars, formats, cadence, and an approval flow your team can keep up with.

Step 03

Production & publishing

We create, schedule, and manage everything — you review, we ship.

Step 04

Report & refine

Monthly reporting tied to reach, leads, and booked calls — not vanity metrics.

// What you get

Deliverables you can point to, every month.

  • Monthly content calendar & strategy
  • Short-form video + graphic production
  • Community & inbox management
  • Influencer/UGC pipeline
  • Monthly performance reporting

// FAQ

Common questions about social media services.

Do we need to appear on camera?

It helps, but no. We can build systems around UGC creators, b-roll, voiceover, and design-led formats depending on your comfort level.

How many posts per month?

It depends on the package and platforms, but consistency beats volume. Most clients run 12 to 20 posts monthly across two or three platforms.

Can social actually generate leads?

Yes — when content answers buyer questions, offers are clear, and follow-up is fast. We connect all three instead of just posting.

Which platforms do you manage?

Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and Google Business Profile, chosen based on where your buyers actually are.

// Go deeper

Looking for something more specific? These focused pages go deeper:

Explore the other pillars

// Ready to grow?

One pillar or the whole system — let's map it.

Take the free Growth Audit to see where leads are leaking, or book a call and we’ll tell you exactly what we’d fix first.

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