Foundation
One-time setup or improvement. An agreed, functioning setup and practical handover. Keep what works; a rebuild is only recommended when needed.
// Pillar 02 · Social Media & Content
Social media and content that turn attention into qualified demand.
Full-service social: strategy, content production, community management, and reporting, built as one system your business can actually sustain.
DMV-based · Serving businesses across the United States and globally
How to work with Lumera
Setup, focused support, or a broader growth system.
We assess your existing website, marketing and lead handling before recommending the work. You can begin with monthly support when your foundation is ready.
Growth Partner
Focused monthly work across selected channels, supported by content, creative, tests and follow-up. A performance scorecard informs the next cycle.
Full Growth System
Broader monthly coordination across the four relevant service pillars and agreed engines. Setup gaps, responsibilities and delivery limits are defined.
Optional engines, added where they fit.
Add focused systems when they support the plan. Essential lead capture and basic follow-up can be part of the agreed core scope.
Identify the right accounts and people, then prepare a relevant audience and outreach plan.
Run a defined outreach programme with agreed channels, volumes, reply handling and responsibilities.
Add deeper nurture, routing or AI-supported workflows when the customer journey needs them.
Reconnect with past inquiries and customers through win-back, repeat-purchase and referral activity.
Engine setup and ongoing operation are scoped separately where needed. We agree who operates the system, handles replies and owns each next step. Fees, timing, software and usage costs are documented before work starts. Full Growth System has a defined scope; it does not include unlimited work.
Discuss your goals on a free growth call →// What's inside this pillar
Account & community management
Publishing at an agreed cadence, comment and DM handling, and audience engagement handled by people who understand your offer. Your accounts stay active and responsive without pulling your team away from the work.
Short-form content creation
Reels, TikToks, and Shorts planned around what buyers actually search and ask. We handle concepts, scripts, editing direction, captions, and posting cadence so content ships consistently.
AI UGC & creative repurposing
UGC-style ad creative, AI-assisted production, editing, and repurposing across ads and social. Creative is labeled and approved appropriately; generated content is not presented as a real customer testimonial.
// The process
Step 01
Audit & positioning
We review your accounts, competitors, and offer to find the angles worth owning.
Step 02
Content system
Pillars, formats, cadence, and an approval flow your team can keep up with.
Step 03
Production & publishing
We create, schedule and manage the agreed content; you review and approve before it ships.
Step 04
Report & refine
An agreed scorecard connects content activity with attention, qualified inquiries, bookings or sales where measurable.
// What you get
- Monthly content calendar & strategy
- Short-form video + graphic production
- Community & inbox management
- AI UGC & creative repurposing
- Monthly performance reporting
// FAQ
Do we need to appear on camera?
It helps, but no. We can build systems around UGC creators, b-roll, voiceover, and design-led formats depending on your comfort level.
How often should we publish?
Cadence depends on the channels, audience, and available creative. We recommend a sustainable plan built around consistency and useful content rather than a fixed public package.
Can social actually generate leads?
Yes, when content answers buyer questions, offers are clear, and follow-up is fast. We connect all three instead of just posting.
Which platforms do you manage?
Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and Google Business Profile, chosen based on where your buyers actually are.
// Go deeper
Looking for something more specific? These focused pages go deeper:
Explore the other pillars
// Ready to grow?
Take the free Growth Audit to identify likely gaps, or book a call to discuss what Lumera would prioritize first.