// Pillar 02 · Social Media & Content

Social media and content that turn attention into qualified demand.

Full-service social: strategy, content production, community management, and reporting, built as one system your business can actually sustain.

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DMV-based · Serving businesses across the United States and globally

// What's inside this pillar

Everything social media & content covers at Lumera.

Account & community management

Daily publishing, comment and DM handling, and audience engagement handled by people who understand your offer. Your accounts stay active and responsive without pulling your team away from the work.

Short-form content creation

Reels, TikToks, and Shorts planned around what buyers actually search and ask. We handle concepts, scripts, editing direction, captions, and posting cadence so content ships consistently.

Influencer & UGC coordination

Creator sourcing, briefs, usage rights, and content pipelines that give you authentic proof at scale: content that also feeds your ads and website.

// The process

From first conversation to a working system.

Step 01

Audit & positioning

We review your accounts, competitors, and offer to find the angles worth owning.

Step 02

Content system

Pillars, formats, cadence, and an approval flow your team can keep up with.

Step 03

Production & publishing

We create, schedule, and manage everything; you review, we ship.

Step 04

Report & refine

Monthly reporting tied to reach, leads, and booked calls, not vanity metrics.

// What you get

Deliverables you can point to, every month.

  • Monthly content calendar & strategy
  • Short-form video + graphic production
  • Community & inbox management
  • Influencer/UGC pipeline
  • Monthly performance reporting

// FAQ

Common questions about social media & content.

Do we need to appear on camera?

It helps, but no. We can build systems around UGC creators, b-roll, voiceover, and design-led formats depending on your comfort level.

How often should we publish?

Cadence depends on the channels, audience, and available creative. We recommend a sustainable plan built around consistency and useful content rather than a fixed public package.

Can social actually generate leads?

Yes, when content answers buyer questions, offers are clear, and follow-up is fast. We connect all three instead of just posting.

Which platforms do you manage?

Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and Google Business Profile, chosen based on where your buyers actually are.

// Go deeper

Looking for something more specific? These focused pages go deeper:

Explore the other pillars

// Ready to grow?

One pillar or the whole system: let's map it.

Take the free Growth Audit to identify likely gaps, or book a call to discuss what Lumera would prioritize first.

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